Part of Saudi Bugshan Group — bringing the brands we are passionate about to Saudi Arabia and the UAE.
About
Saudi Bugshan (SB) is one of the largest business conglomerates in the Middle East and North Africa, headquartered in Jeddah, Saudi Arabia.
The name “Bugshan” is well known throughout the region and is now reaching a much wider audience as it sets out to form more successful alliances, partnerships and joint ventures within the MENA region and beyond.
We are proud to be a family‑owned enterprise, and those working with us find us to be a transparent and trustworthy partner, passionate about forging long‑term relationships with reputable organizations from across the globe.
Building upon a family trading history of more than 90 years, Saudi Bugshan Company Limited operates today across a wide array of sectors spanning consumer goods, automotive, real estate, healthcare, education, security and defense.
Our core strengths
Over the past 50 years the group and its businesses have operated across multiple sectors including real estate, retail, automotive, distribution, defense and telecom — knowledge built on a track record of successful and sustainable businesses and investments.
The group owns an extensive land bank that includes large plots in prime locations across Jeddah and Makkah, suitable for a wide variety of development projects in the heart of busy commercial and residential clusters.
Through its development and distribution platforms the group has established, grown and maintained strong relationships with renowned regional retail, F&B and leisure groups — relationships that have become safely guarded partnerships.
Bugshan Group portfolio
Meet S&A
Our brands
In 1921 Reuben Mattus began to sell family ice cream in the streets of New York. His vision was for ice cream to be the ultimate indulgent treat, which is why only a minimal amount of air is added to create the perfect texture — so Häagen-Dazs takes time to melt, around 10–12 minutes. But real pleasure is worth waiting for.
All Häagen-Dazs ice creams are created from a base of 100% real milk and cream and yolks from cage‑free eggs, and the original Vanilla recipe hasn't changed in 56 years.
Today we are more committed than ever to our founding principles.
Matthew began his working life as a chef, fortunate to work with some of the UK's finest culinary talents, before being drawn to patisserie and bread making — which has shaped the past 25 years of his career as a baker.
In 2013 he opened the bakery at Borough Market, producing breads 7 days a week. Everything at Bread Ahead is developed with the same artisanal approach: nothing artificial, ingredients front and centre.
Bread Ahead Education — the first school opened in 2014. What started with one table in the Borough bakery has grown to six classrooms in three locations across London, Jeddah and Riyadh, with over 30 workshops from half‑day croissant classes to a three‑day complete sourdough course.
Sprout is a local salad bar. Our mission is to offer a unique, clean and healthy dining experience, emphasizing quality and innovation.
Our name signifies our commitment to leading a movement toward healthier, quicker meal options — inspiring and supporting a lifestyle centred on nutritious and convenient food choices.
Babulal travelled across India with a simple passion: to discover the flavours that make Indian food so special — beloved recipes, unique spices and the little touches passed down from one generation to the next.
Today, those discoveries come together at Babulal: a menu inspired by the places he visited, the people he met and the traditions he fell in love with along the way.
A little piece of India, brought home with love.
The 4 We
Meet our management team
